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Writing an Executive Summary that Gets Noticed: A Business Plan Example

An executive summary is a crucial aspect of any business plan. It is a concise and comprehensive summary of the entire business plan, highlighting the most important points, goals, and objectives of the plan. Writing a compelling executive summary is essential as it gives potential investors, stakeholders, and partners an initial glimpse into the business plan. Therefore, it is essential to create an executive summary that grabs the attention of the reader and compels them to read the entire plan. In this article, we will discuss how to write an executive summary that gets noticed, using a business plan example.

Writing an Executive Summary that Gets Noticed: A Business Plan Example

An executive summary is a critical component of any business plan. It is a short, concise overview of the entire plan that highlights the main points and key takeaways. The executive summary is often the first thing potential investors or partners will read, so it is important to make it engaging and attention-grabbing. In this article, we will explore how to write an executive summary that gets noticed using a business plan example.

What is an Executive Summary?

An executive summary is a brief summary of a business plan that provides a snapshot of the company’s goals, strategies, and financial projections. It is typically no longer than two pages and includes the most important information about the business. The executive summary should be written in a way that captures the reader’s attention and encourages them to read the full business plan.

Why is an Executive Summary Important?

The executive summary is often the first thing that potential investors or partners will read. It is important to make a good first impression and to grab their attention. The executive summary should highlight the most important aspects of the business plan, including the company’s mission, goals, and financial projections. If the executive summary is well-written and engaging, it can increase the chances of securing funding or partnerships.

How to Write an Executive Summary

When writing an executive summary, it is important to keep it concise and to the point. Here are some tips for writing an effective executive summary:

1. Start with a Hook

The first sentence of the executive summary should be attention-grabbing and memorable. It should give the reader a reason to continue reading. For example, “Our company is revolutionizing the way people shop for groceries” is a hook that could capture the reader’s attention.

2. Summarize the Business

The next section of the executive summary should provide a brief summary of the business. This should include the company’s mission, goals, and strategies. It should also highlight any unique features or competitive advantages of the business.

3. Outline the Market

The executive summary should also include a brief overview of the market. This should include information about the target customer, market size, and any trends or opportunities in the market.

4. Highlight Financial Projections

The financial projections are an important part of the business plan and should be highlighted in the executive summary. This should include revenue projections, expenses, and any funding needs.

5. Include a Call to Action

The executive summary should end with a call to action. This could be a request for funding, a request for a meeting, or a request for feedback. It should encourage the reader to take the next step.

Business Plan Example: Executive Summary

Here is an example of an executive summary for a hypothetical business:

Hook:

Our company is changing the way people experience live events through cutting-edge technology.

Summary of the Business:

Our company, XYZ, is a technology startup that provides immersive experiences for live events. Our mission is to enhance the live event experience for attendees by using cutting-edge technology. Our products include augmented reality headsets, interactive displays, and mobile apps. Our competitive advantage is our proprietary software that allows us to create customized experiences for each event.

Market Overview:

The live event market is growing rapidly, with an estimated market size of $1 trillion. Our target customers are event organizers and venues who want to offer an innovative and engaging experience for their attendees. There is a growing trend towards interactive and immersive experiences at live events, and our technology is well-positioned to take advantage of this trend.

Financial Projections:

We project revenue of $10 million in our first year, with expenses of $7 million. We are seeking $5 million in funding to invest in product development and marketing.

Call to Action:

We are seeking funding from investors who share our vision for the future of live events. We would love the opportunity to discuss our business plan further with interested parties.

Conclusion

An executive summary is a critical component of any business plan. It is important to make it engaging and attention-grabbing in order to increase the chances of securing funding or partnerships. By following these tips and using the business plan example provided, you can create an effective executive summary that gets noticed.

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