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The Do’s and Don’ts of Writing an Executive Summary for Your Business Plan

When it comes to writing a business plan, the executive summary is arguably the most important section. It serves as a brief yet impactful overview of the entire plan, highlighting key points and enticing potential investors and stakeholders to read further. However, crafting a successful executive summary is not as simple as just summarizing the rest of the plan. There are certain do’s and don’ts to keep in mind when writing an executive summary that can make all the difference in its effectiveness. In this article, we’ll explore these do’s and don’ts to help you create a powerful and compelling executive summary for your business plan.

The Do’s and Don’ts of Writing an Executive Summary for Your Business Plan

When it comes to writing an executive summary for your business plan, there are certain things you should do and certain things you should avoid. An executive summary is a brief overview of your entire business plan, and it needs to be concise, clear, and compelling. Here are some do’s and don’ts to keep in mind when writing your executive summary.

Do: Keep it concise

Your executive summary should be no more than two pages long. Keep in mind that investors and potential partners are busy people, and they don’t have time to read a lengthy document. Your executive summary should highlight the most important aspects of your business plan and entice the reader to want to learn more.

Don’t: Be too vague

While you want to keep your executive summary concise, you also need to be specific. Avoid using vague language or generalizations. Instead, provide specific details about your business, such as your target market, competition, and unique selling proposition.

Do: Highlight your achievements

Your executive summary should include any achievements or milestones you’ve reached so far. This could include sales figures, partnerships, or awards you’ve won. Highlighting your achievements will show potential investors that your business has traction and is on the right track.

Don’t: Exaggerate or make unrealistic claims

While it’s important to highlight your achievements, you should avoid exaggerating or making unrealistic claims. Stick to the facts and be honest about your business’s strengths and weaknesses. Investors and potential partners will appreciate your honesty and transparency.

Do: Include a call to action

Your executive summary should include a call to action. This could be an invitation to schedule a meeting or a request for funding. Make it clear what you want the reader to do next and how they can get in touch with you.

Don’t: Neglect the formatting

While the content of your executive summary is important, the formatting is also crucial. Use headings, bullet points, and white space to make your executive summary easy to read and visually appealing. Avoid using long paragraphs or dense blocks of text.


Writing an executive summary for your business plan can be a daunting task, but following these do’s and don’ts can help you create a compelling and effective summary. Remember to keep it concise, specific, and honest, and don’t neglect the formatting. With a well-written executive summary, you’ll be one step closer to securing funding and growing your business.


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