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The Dos and Don’ts of Writing an Executive Summary for Your Business Plan

An executive summary is a crucial part of any business plan. It is a concise and compelling overview of your entire plan, highlighting the most important aspects and enticing the reader to dive deeper into the details. Crafting an effective executive summary can be a daunting task, as it requires the ability to condense a vast amount of information into a few pages without losing its essence. In this article, we will discuss the dos and don’ts of writing an executive summary that will help you make a lasting impression on potential investors and stakeholders.

The Dos and Don’ts of Writing an Executive Summary for Your Business Plan

When it comes to writing a business plan, the executive summary is arguably the most important part. It’s the first thing investors, lenders, and other stakeholders will read, and it can make or break their decision to invest in your business. Here are some dos and don’ts to keep in mind when crafting your executive summary:

Do Keep It Concise and to the Point

Your executive summary should be no more than two pages long. Keep it brief and focus on the most important aspects of your business plan, such as your unique value proposition, market analysis, and financial projections. Avoid using overly technical language or industry jargon that may be difficult for non-experts to understand.

Don’t Oversell Your Business

While it’s important to highlight the strengths of your business, don’t oversell or exaggerate your accomplishments. Be honest about your challenges and limitations, and explain how you plan to address them. Investors and lenders appreciate transparency and will be more likely to trust you if you’re upfront about potential risks.

Do Highlight Your Unique Value Proposition

Your business should offer something unique that sets it apart from competitors. Make sure to clearly explain what makes your product or service different and why it’s valuable to customers. This will help investors and lenders understand the potential for growth and profitability.

Don’t Neglect Market Analysis

Market analysis is a crucial aspect of any business plan, and your executive summary should provide a brief overview of your target market, including size, demographics, and trends. Be sure to explain how your product or service addresses a specific need or gap in the market, and how you plan to reach and engage your target customers.

Do Include Financial Projections

Your executive summary should include high-level financial projections, such as revenue, expenses, and net income. This will give investors and lenders a sense of the financial viability of your business and its potential for growth. Be sure to explain your assumptions and methodology for arriving at your projections.

Don’t Forget About the Team

Your executive summary should also highlight the qualifications and experience of your management team. Investors and lenders want to know that you have the expertise and skills necessary to execute your business plan successfully. Be sure to include bios or resumes of key team members and explain how their backgrounds and skills contribute to the success of your business.


Your executive summary is your business’s elevator pitch, and it can make all the difference in securing funding and support. By following these dos and don’ts, you can create a compelling and effective executive summary that captures the essence of your business plan and inspires confidence in investors and lenders.


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