HomeBusinessStep-by-Step Guide to Writing a Winning Executive Summary: A Business Plan Example

Step-by-Step Guide to Writing a Winning Executive Summary: A Business Plan Example

An executive summary is a critical component of any business plan. It is a concise overview of the entire plan, highlighting the key points and providing a clear picture of the business’s goals and objectives. Writing a winning executive summary can be a daunting task, but it is essential to ensure that your business plan stands out to potential investors, stakeholders, or customers. In this guide, we will take you through a step-by-step process for writing a winning executive summary using a business plan example. By the end of this guide, you will have a clear understanding of what it takes to create an effective executive summary that can help you achieve your business goals.

Step-by-Step Guide to Writing a Winning Executive Summary: A Business Plan Example


When it comes to writing a business plan, the executive summary is the most crucial part. It is the first thing investors and potential partners will read, and it can make or break your chances of success. In this article, we will provide a step-by-step guide to writing a winning executive summary, using a business plan example.

Step 1: Understand the Purpose of an Executive Summary

The purpose of an executive summary is to provide a brief overview of your business plan. It should highlight the most important points and convince the reader to continue reading. A good executive summary should capture the reader’s attention, convey the essence of your business, and leave a lasting impression.

Step 2: Identify the Key Components

Before you start writing your executive summary, you need to identify the key components that must be included. These typically include:

• Company Overview – Briefly describe your company and its mission.

• Product or Service – Explain what your product or service is and how it solves a problem or meets a need.

• Target Market – Describe who your target market is and why they need your product or service.

• Marketing Strategy – Outline your marketing strategy, including how you plan to reach your target market.

• Financial Projections – Provide a summary of your financial projections, including revenue, expenses, and profits.

Step 3: Craft a Compelling Opening Sentence

Your opening sentence should be attention-grabbing and make the reader want to continue reading. It should also provide a clear and concise summary of your business. For example, “We are a tech startup that is revolutionizing the way people communicate.”

Step 4: Write in a Clear and Concise Manner

Your executive summary should be written in a clear and concise manner. Avoid using jargon or technical terms that the reader may not understand. Use short sentences and paragraphs to make it easy to read.

Step 5: Use Bullet Points and Subheadings

Bullet points and subheadings can make your executive summary easier to read and understand. Use them to break up large blocks of text and highlight important points.

Step 6: Edit and Revise

Once you have written your executive summary, it’s time to edit and revise. Check for spelling and grammar errors, and make sure your sentences flow smoothly. Ask a friend or colleague to read it over and provide feedback.


A well-written executive summary can make all the difference when it comes to securing funding or attracting potential partners. By following these six steps and using the business plan example provided, you can craft a winning executive summary that will leave a lasting impression.


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