HomeBusinessGet a clear idea of your business with this executive summary example

Get a clear idea of your business with this executive summary example

In today’s competitive business environment, having a clear understanding of your business is crucial. An executive summary serves as a concise and informative overview of your business that can help you make informed decisions. It is a document that provides a snapshot of your company’s goals, strategies, and overall performance. In this article, we will explore an executive summary example that can help you get a clear idea of your business. Whether you are a startup or an established enterprise, this executive summary example can help you identify key areas of your business that need improvement to achieve success.

Get a Clear Idea of Your Business with this Executive Summary Example


An executive summary is a brief, concise summary of a business plan or proposal. It is usually the first section of the document and is designed to provide an overview of the entire plan. An executive summary is a critical component of any business plan, as it is often the only section that busy investors or stakeholders will read. A well-written executive summary can make the difference between a successful funding round and a failed one.

The Purpose of an Executive Summary

The primary purpose of an executive summary is to provide an overview of the business plan. It should include the most important information about the business, including its mission statement, the products or services it offers, its target market, and its financial projections. The executive summary should be written in a clear, concise manner that is easy to understand.

An Executive Summary Example

Here is an example of an executive summary for a fictional business:

Company Overview

XYZ Company is a startup that provides software solutions for small businesses. Our mission is to help small businesses streamline their operations and increase their profitability. We offer a suite of software products that includes accounting, inventory management, and customer relationship management.

Market Analysis

The small business software market is large and growing, with an estimated value of $10 billion. Our target market is small businesses with up to 50 employees, which represents approximately 90% of all businesses in the United States. We plan to target this market through a combination of online advertising and direct sales.

Business Model

Our business model is based on a subscription-based pricing model. Customers will pay a monthly fee for access to our software products. We estimate that our average customer lifetime value will be $5,000.

Financial Projections

We project that we will achieve profitability by our second year of operation. Our revenue projections for the first year are $500,000, with a net income of $50,000. By our third year of operation, we project that our revenue will be $2 million, with a net income of $500,000.


An executive summary is a critical component of any business plan. It should provide a clear, concise summary of the entire plan, including the company overview, market analysis, business model, and financial projections. By using this executive summary example as a guide, you can create a compelling executive summary that will help you secure funding and achieve your business goals.


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