HomeBusinessA Winning Executive Summary: Examples and Tips for Your Business Plan

A Winning Executive Summary: Examples and Tips for Your Business Plan

An executive summary is the most crucial part of a business plan as it is the first thing that potential investors or stakeholders will read. It provides a brief overview of the entire plan and highlights the key points that will convince the reader to invest in the business. Writing a winning executive summary can be a daunting task, but it is essential to deliver a compelling and concise summary. In this article, we will provide examples and tips for creating an effective executive summary that will make your business plan stand out from the rest.

A Winning Executive Summary: Examples and Tips for Your Business Plan


When it comes to writing a business plan, the executive summary is arguably the most important section. This is because it provides investors, lenders, and other stakeholders with a quick overview of your business and its potential. In this article, we’ll provide examples of winning executive summaries and offer tips on how to write one for your own business plan.

What is an Executive Summary?

An executive summary is a brief, one-page summary of your entire business plan. It should provide a concise overview of your company’s mission, products/services, target market, financial projections, and any other relevant information that investors and lenders need to know.

Why is an Executive Summary Important?

The executive summary is important because it’s the first thing that potential investors and lenders will read. If it’s not compelling, they may not read any further into your business plan. A well-written executive summary can grab their attention and convince them to keep reading.

Examples of Winning Executive Summaries

Here are a few examples of winning executive summaries:

Example 1: Tech Startup

[Company Name] is a tech startup that has developed a new software platform that streamlines the process of managing customer data. Our platform is designed to help businesses of all sizes save time and money by automating many of the manual processes involved in managing customer data.

Our target market is small and mid-sized businesses in the United States with between 10 and 500 employees. We plan to generate revenue through a subscription-based model, with plans starting at $99 per month.

We project that our platform will generate $5 million in revenue by the end of year three, with a net profit margin of 20%. We’ve already secured $500,000 in seed funding and are seeking an additional $1 million in funding to scale our operations and accelerate growth.

Example 2: Restaurant

[Restaurant Name] is a new restaurant concept that offers a unique fusion of Italian and Japanese cuisine. Our menu features dishes such as sushi rolls with Italian-inspired fillings, as well as traditional Italian pasta dishes with a Japanese twist.

We plan to target foodies and adventurous diners in the downtown area of [City Name]. Our location is conveniently located near several popular tourist attractions, making it an ideal destination for both locals and visitors.

We project that our restaurant will generate $1 million in revenue by the end of year two, with a net profit margin of 15%. We’ve already secured $500,000 in funding from angel investors and are seeking an additional $500,000 to complete our buildout and launch our marketing campaign.

Tips for Writing a Winning Executive Summary

Here are a few tips to keep in mind when writing your executive summary:

Keep it concise

Your executive summary should be no more than one page long. Keep your language clear and concise, and avoid using technical jargon or industry-specific terminology.

Focus on the most important information

Your executive summary should focus on the most important information about your business, such as your mission, target market, and financial projections. Avoid including unnecessary details or information that doesn’t directly relate to your business’s potential.

Show, don’t tell

Use concrete examples and data to demonstrate why your business is unique and has potential. For example, instead of saying “we have a great team,” provide specific details about your team’s experience and qualifications.

Make it compelling

Your executive summary should be compelling and grab the reader’s attention. Use vivid language and storytelling techniques to make your business stand out and showcase its potential for success.


In conclusion, the executive summary is a crucial part of any business plan. By following these tips and examples, you can create a winning executive summary that will convince investors and lenders that your business has potential for success. Remember to keep it concise, focus on the most important information, show, don’t tell, and make it compelling.


Most Popular