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A Roadmap to Success: An Executive Summary Example for Your Business Plan

Starting a new business can be a daunting task, and creating a comprehensive business plan is an essential step towards success. While there are various sections to include in a business plan, the executive summary is arguably the most crucial. It is the first thing potential investors and partners will read, and it should provide a clear and concise overview of your business concept, strategies, and goals. In this article, we will provide you with an executive summary example that will serve as a roadmap to success for your business plan. We will cover the key elements that should be included in your executive summary and provide tips on how to write a compelling one that will grab the attention of potential investors.

A Roadmap to Success: An Executive Summary Example for Your Business Plan


Every business plan needs an executive summary – a concise overview of the key points that potential investors and stakeholders need to know. The executive summary should clearly outline your business idea, the market opportunity, and your strategy for success. This article will provide an example of an executive summary for your business plan.

Business Idea

Our business idea is to provide a digital platform for personalized meal planning and grocery delivery. We believe that the current market lacks a comprehensive meal planning and grocery delivery service that takes into account individual dietary preferences and restrictions. Our platform will allow customers to create personalized meal plans, select their preferred grocery items, and have them delivered to their doorstep.

Market Opportunity

The market opportunity for our digital platform is significant. The meal kit delivery market is projected to reach $11.6 billion by 2022, and the online grocery market is expected to grow to $59.5 billion by 2023. Additionally, there is a growing demand for personalized meal planning and delivery services, particularly among busy professionals and health-conscious individuals.

Strategy for Success

Our strategy for success includes the following key elements:

– Developing a user-friendly digital platform that allows customers to easily create personalized meal plans and select their preferred grocery items.
– Partnering with local grocery stores and suppliers to ensure high-quality and fresh products for our customers.
– Offering competitive pricing and flexible subscription options to attract and retain customers.
– Implementing targeted marketing strategies to reach our target audience, including social media advertising and influencer partnerships.


In conclusion, our digital platform for personalized meal planning and grocery delivery has significant market potential and a clear strategy for success. We believe that our unique approach to meal planning and delivery will appeal to busy professionals and health-conscious individuals, and we are confident in our ability to execute our plan and achieve success.


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